Multi-Platform Marketing Strategy
(ONLY AVAILABLE IN HELENA, MT | CONTACT FOR MORE INFO | DIFFERENT CITIES MAY BE AVAILABLE IN THE NEAR FUTURE)
The Problem:
Time and time again, many small business owners invest all their marketing dollars into one advertising platform and expect fast results. Unfortunately, they are left disappointed and feeling like their marketing dollars have been wasted.
We’ve all heard the expression, not to put all your eggs into one basket, and that applies to your marketing strategy as well. Spending all your marketing money on ONE advertising platform isn’t an effective strategy, but there is a better way.
Marketing experts repeatedly advise creating an effective marketing campaign that includes multiple platforms.
Easier said than done, right? Any small business owner knows that in order to advertise across multiple platforms it will cost thousands of dollars monthly.
In fact, almost 50% of small businesses spend less than $10,000 just in digital marketing nationally. According to Clutch, this indicates that they have small or nonexistent marketing budgets.
Most small businesses can’t afford such an investment and makes a small business owner want to give up on marketing altogether.
Enter, Things To Do In Helena, MT:
People are always searching for something to do, and though there are resources, advertising, and many other means, people still don’t know what all there is to do in Helena, MT.
This resource is a way to answer the question in an elegant way by using a multi-platform marketing strategy. This new strategy is a way to help small businesses advertise through multiple platforms without costing them an arm and a leg. By combining collaborative, print, digital, and social platforms for an unbelievably affordable price.
This is how a small business can stand out when there is so much noise from other businesses.
(Convinced already? Call 406-439-8129 for rates)
This strategy works best for business in the following categories:
- Restaurants
- Bars & Casinos
- Entertainment
- Coffee Houses
- Activity-Based
Demographics
This strategy targets people who are on-the-go consumers between ages 18-50. These consumers are spending money on their activities as they are going about their daily lives. These consumers are consistent and active partakers of local businesses which make them the perfect demographics for activity-based businesses. Also, don’t forget about the tourist and out of state visitors. Marketing at locations where people are more likely to spend money; means you will reach clients with higher disposable income and financial stability to make purchases.
HOW IT WORKS:
Collaborative Advertising
Reaching on-the-go folks who are spending money on eating and drinking is a task all in itself. In the end, the point is to target consistent consumers who are spending money right?
What better way to target those potential costumers than through collaborating with other local businesses who want to reach the same people you do?
Local Businesses coming together to marketing is effective because you are advertising in places where consumers are looking for more activities to do.
People love choices which is why 70% of consumers research a place before even buying there. (source Clutch)
Participating businesses will distribute 10,000 impressions for every quarter of the year. Meaning, within a year you can reach more than 40,000 consumers.
Each business will be responsible for distributing high-quality rack cards that not only have their advertising but also 9 other business ads at no cost to the customers.
Before you know it, you are reaching each corner of the city because you are collaborating with other businesses.
Print Advertising
Rack Card Advertising consists of a highly-quality design and full-colored, double-sided, (4×9 in) deluxe paper. Also includes a designed place holder to hold all rack cards in.
Each side can hold 5 ads, which makes a total of 10 businesses per series. These ads include the name of your business, phone number, and address. Less is more to fit in a 4×1.5in Print Ad, which makes branding style ads the best way to go.
However, this is only the first impression or first stop for the consumer to see more about your business.
Notice on the header displays the Things To Do In Helena, MT logo, the footer includes the website and a call to action to motivate the customer to take one.
Customers will be able to keep this Rack Cards at no cost and the next time they would like to do participate in an activity they may refer to the rack card to inspire them.
Digital Advertising
Business Online Directory – Through the distribution of rack cards, the website is being promoted. Every time someone asks the question about what there is to do in Helena, they will recall the website, even if they lose the rack card.
The website will include a business directory which has a number of categories for viewers to browse through. Your business will be posted in all the categories that relate to your niche.
Your directory will include:
- Featured Image
- 200-word limit text
- Phone Number
- Address
- Hours
- Website
- Google Maps & Reviews
- Three Hyperlinked Buttons
- Social Media Menu
This will help drive online traffic straight to your site or straight to your store. They will have all the information they need all in one place without needing to go to navigate through multiple websites to make a decision.
Social Media Collaborative Advertising
With the Things To Do In Helena, MT Facebook & Instagram page we will give you the ability to reach our social media followers. As our page becomes more popular, we expect to become the central resource for all activity-based businesses. This means, by being active partners, you can engage with locals with the newest things happening with your business and share your story!
Do you have a special story you’d like to share? We’ll post it. Regardless, we will share content directly from your business page.
Get connected and participate in our Facebook Group which will allow you to post at any time, exclusive members.
Facebook:
- Monthly Spotlight Post
- Monthly “Tell Your Story” Interview Post
- Shared Business Page Content
- New Promotion or Specials
- Video Cross-Posting
- Co-Host Event Posts
- TTD Helena, MT FB Group
Instagram:
- Monthly Instagram Post
- Share Submitted Content
We may expand into other social media platforms in the future.
Over All:
In the beginning, your business first impression will be the Rack Cards; which would promote your business and the website. Keep in mind, you will have the help of 9 other businesses that are also spreading the word collaboratively.
Within four months, 10,000 folks will be reached through just the rack cards, while simultaneously promoting the website.
Meanwhile, our Social Media pages will also promote your business and the website.
The website itself will have all the information a potential client will need to make a decision. Essentially, these methods will make Things To Do In Helena, MT the go-to resource page when someone wants to find something to do.
Ready to sign up? Call me now! 406-439-8129 or email dennison@riveramarketingstrategies.com
*Click the button above to see additional advertising opportunities to add to your package.